As the trade show leading the new mobility movement, AutoMobility LA believes challenges give birth to innovation.

AutoMobility LA invites leading designers, developers and other creators to help shape transportation through its annual competitions.

Learn more about each program below.

Design & Developer Challenge

With the “Smarter L.A. 2060” challenge theme, AutoMobility LA, Microsoft and supporting sponsors are inviting leading automotive, transportation, mobility, technology, architecture and design companies to tap their most creative teams to imagine what life would be like in Los Angeles if it were to host the 2060 Summer Olympic and Paralympic Games.

Top Ten Automotive Startups

Ten automotive startups will compete to win a Microsoft BizSpark Plus prize of $120,000 in Azure credits over two years, consultancy from Elektrobit, Microsoft and Porsche Consulting, NVIDIA DRIVE™ PX 2 AI car computing platform, and EB robinos open software framework.


Participants will have the opportunity to use data from the City of L.A. to address mobility challenges posed to a dynamic city like Los Angeles when it comes to hosting major events.