Autonomous Vehicles: A Redefined User Experience for 2050

Fully-autonomous cars of the future are being designed and developed to feature entertainment experiences during our daily commutes and summer road-trips. Driving this new reality, the show is inviting innovative content creators to collaborate with automotive designers and developers imagining tomorrow’s in-vehicle experience (and the vehicles that enable them).

Unveiled during the show, the design teams’ visionary concepts will offer visitors a thrilling look into the future.


Previous Participants

World-Class Teams

We've partnered industry-leading professional designers with game-changing entertainment and technology brands:
  • CH Auto & Creative Mobile
  • Crayola & Qoros Auto
  • Fandango & Jaunt VR
  • Honda & LEGO/Trigger
  • Kiska & KTM

Expert Judges

Past judges have come from a wide variety of backgrounds and areas of expertise:
  • Chris Down, Senior Vice President & Global Brand General Manager, Hot Wheels at Mattel, Inc.
  • Danny Stillion, Partner & Executive Design Director at IDEO
  • Gabriel Schlumberger, Executive Director of Creative at Disney Consumer Products & Interactive Media
  • John S. Couch, Vice President of UX & Design at Hulu
  • Richard Titus, Senior Vice President of Customer Experience at Samsung Research America
  • Stewart Reed, Transportation Design Department Chair at Art Center College of Design
  • Margarete Wies, Head Holistic User Experience at Volkswagen AG

2016 Judging Criteria

  • Creativity of concept
  • Exterior/interior form/function
  • Adaptability/customization
  • Delivery/integration of content & how it shapes the journey
  • Use of current tech/tools available to designers
  •  Ability to see/interact with environment
  • Feasibility of concept to enter market by 2050 (pending infrastructure & regulation in place)
  • Feasible business/revenue model
  • Overall user experience
  • Concept reflects the brands in each team
  • Vehicle's place on the road within a multimodal city