2017 Challenge Theme: "Smarter L.A. 2060"

With the “Smarter L.A. 2060” challenge theme, AutoMobility LA, Microsoft and supporting sponsors are inviting leading automotive, transportation, mobility, technology, architecture and design companies to tap their most creative teams to imagine what life would be like in Los Angeles if it were to host the 2060 Summer Olympic and Paralympic Games.

Set in the year 2053, the theme focuses on the City of Los Angeles’ bid to host its fourth Summer Olympics and Paralympics in the year 2060. In its presentation to the International Olympic Committee, the city must include a smart transportation/mobility plan that outlines how 20 million citizens, athletes, volunteers, dignitaries and visitors will get around Los Angeles using new and existing public, private and alternate modes of transportation/mobility.

Expressions of intent by interested parties must be received by no later than September 29. Download the Participant Deck below and fill out the form at the bottom of this page to be considered.


Concept Guidelines

  • In your abstract, describe what “smarter” cities, mobility and venues are. How do they differ from their “smart” predecessors of the early 21st Century?
  • Address how will the vehicles and infrastructure of Los Angeles change to accommodate for vertical transportation and level-five autonomy or greater?
  • What sort of experiences will athletes, fans and citizens from around the world …and beyond… be able to have during the 2060 Olympics?  How about those with special needs?
  • Describe the experiences that the L.A. Convention & Visitors Bureau and the International Olympic Committee will use to market (mass and target, respectively) the Games in Los Angeles to athletes, visitors and locals.
  • Embrace the three modern Olympic values (Friendship, Respect and Excellence) along with the four Paralympic values (Determination, Inspiration, Courage and Equality).

Concept Format

Teams must present their conceptual transportation/mobility plan in the format of a two-minute digital film (HD).

Every entrant’s concept content will be displayed digitally on a blog-style webpage template for viewers to enjoy.

Each team must design a poster using an image from its concept plan to commemorate L.A.’s bid to host the 2060 Summer Olympiad.

Concept Presentation

The five finalists of this year’s Design & Developer Challenge will present their concept video and presentation to a panel of judges and a live audience during AutoMobility LA. The presentations will take place on the main stage inside the Technology Pavilion from 4:15-5:15 pm on Wednesday, November 29.

• 2-minute introduction of team and name of its concept
• 2-minute presentation of concept film
• 5-minute Q&A from judges (one or more audience questions)
• 1-minute buffer between teams

Interested in participating in the 2017 Design & Developer Challenge presented by Microsoft?

Fill out the form below by September 29, 2017 to be considered for participation in this year's Design & Developer Challenge presented by Microsoft. Interested parties that do not complete the form below in full will not be able to participate.

Can you present your concept on Wednesday afternoon, November 29, 2017 in Los Angeles (Los Angeles Convention Center)? (required)

Did you read the deck and understand what is required of you to compete? (required)

By submitting your expression of interest you understand that if your concept is selected, your team will receive complimentary passes to attend the 2017 AutoMobility LA Design & Developer Challenge competition, as well as AutoMobility LA events, exhibits and parties. You will receive no financial compensation. Additionally, if your concept is selected, AutoMobility LA and Los Angeles Auto Show will not cover any expenses for travel or lodging.

Presenting Sponsor

Supporting Sponsors

The 2016 Challenge

Autonomous Vehicles In 2050

Fully-autonomous cars of the future are being designed and developed to feature entertainment experiences during our daily commutes and summer road-trips. Driving this new reality, the show is inviting innovative content creators to collaborate with automotive designers and developers imagining tomorrow’s in-vehicle experience (and the vehicles that enable them).

Unveiled during the show, the design teams’ visionary concepts will offer visitors a thrilling look into the future.