Simpler Studios is a software startup and creator of WatchOut, a new form of driving safety technology utilizing machine learning and predictive analytics to identify areas where crashes are most likely to occur. WatchOut uses mobile devices to provide real-time in-vehicle safety alerts to drivers. WatchOut cloud services provide opportunities for partners to utilize our technology to build better products. Imagine if your navigation system could not only recommend the fastest route, but also the safest route. Imagine if your insurance rate was determined by the route you take and when you take it. Imagine if your self-driving vehicle knew where collisions were most likely and what it could do to prevent them.