MediaPost's Marketing: Automotive
Tuesday, November 19, 2019
In partnership with the Los Angeles Auto Show and AutoMobility LA, MediaPost invites you to join us at the 2019 Marketing:Automotive Conference on November 19, 2019 at the Los Angeles Convention Center.
MediaPost’s Marketing:Automotive LA brings the top marketers in the industry together for a unique shared learning experience. Today’s automotive marketer faces a period of great change — one that creates equal amounts of challenges and opportunities. Consumer habits are changing. The concept of ownership is evolving. More and more potential first-time buyers are moving to urban centers. On top of this all, technology continues to push the auto industry. Auto marketers can and will adapt and thrive — the question we will seek is how.
Marketing:Automotive will pool the collective insights of top CMOs, VPs of Marketing, and their agency partners together to collaboratively discuss these challenges and work out a model for continued growth and success in the future.
Marketing: Automotive Conference Schedule
|10:30 AM||Registration Opens||Marketing: Automotive Conference||Los Angeles Convention Center 502 B|
|11:15 AM||Opening Remarks||Tanya Gazdik, Senior Editor, Automotive, MediaPost||LOS ANGELES CONVENTION CENTER 502 B|
|11:30 AM||Sponsor Spotlight & Coffee Break||LOS ANGELES CONVENTION CENTER 502 B|
|12:00 PM||Q&A: Lincoln Promises “Quiet Flight” With The New Aviator And Beyond||Michael Sprague, Director of Marketing, Sales and Service, The Lincoln Motor Company INTERVIEWER: Tanya Gazdik, Senior Editor, Automotive, MediaPost||LOS ANGELES CONVENTION CENTER 502 B|
|12:30 PM||Conference Lunch & Sponsor Luncheon Presentation||View More Details||LOS ANGELES CONVENTION CENTER 502 B|
|1:30 PM||Keynote: Mitsubishi Is Redefining Its Brand Via Its "Small Batch" Marketing Initiative||Kimberley Gardiner, Vice President and Chief Marketing Officer, Mitsubishi Motors North America, Inc.||LOS ANGELES CONVENTION CENTER 502 B|
|2:00 PM||Case Study: The Almighty Social Media Influencer||Jessica Fini, Manager, Social Media, American Honda Motor Co., Inc.||LOS ANGELES CONVENTION CENTER 502 B|
|2:30 PM||Sponsor Spotlight & Coffee Break||Registration Opens||LOS ANGELES CONVENTION CENTER 502 B|
|3:00 PM||Before The Sale: Automakers Strive To Understand Consumer Emotional Intelligence||Ian Beavis, Chief Strategy Officer, AMCI Global||LOS ANGELES CONVENTION CENTER 502 B|
|3:30 PM||Keynote: The Convergence of Marketing||Allyson Witherspoon, Vice President, Marketing Communications and Media, Nissan North America, Inc.||LOS ANGELES CONVENTION CENTER 502 B|
|4:00 PM||Experiential Marketing Changes Everything||Tanya Gazdik, Senior Editor, Automotive, MediaPost||LOS ANGELES CONVENTION CENTER 502 B|
|4:30 PM||Conference Ends||Marketing: Automotive Conference||LOS ANGELES CONVENTION CENTER 502 B|